{"id":2001,"date":"2017-05-12T07:10:26","date_gmt":"2017-05-12T06:10:26","guid":{"rendered":"http:\/\/pensalla.cat\/?p=2001"},"modified":"2017-05-12T10:45:15","modified_gmt":"2017-05-12T09:45:15","slug":"no-soc-un-robot-pero-ho-semblo","status":"publish","type":"post","link":"https:\/\/pensalla.cat\/?p=2001","title":{"rendered":"No s\u00f3c un robot per\u00f2 ho semblo."},"content":{"rendered":"<div style=\"padding-top:0px;\t\r\npadding-right:0px;\r\npadding-bottom:0px;\r\npadding-left:0px;\r\nmargin-top:0px;\r\nmargin-right:0px;\r\nmargin-bottom:0px;\r\nmargin-left:0px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" \r\n\t\t\t\t        data-url=\"https:\/\/pensalla.cat\/?p=2001\" \r\n\t\t\t\t        data-via=\"jjofra\"\r\n\t\t\t\t\t    data-text=\"No s\u00f3c un robot per\u00f2 ho semblo.\"\r\n\t\t\t\t\t    data-related=\"\"\r\n\t\t\t\t\t    data-count=\"none\"\r\n\t\t\t\t\t    data-hashtags=\"\"\r\n\t\t\t\t\t    data-lang=\"autoLANGauto\"\r\n\t\t\t\t\t    data-counturl=\"pensalla.cat\"\r\n\t\t\t\t\t    data-size=\"medium\"\r\n\t\t\t\t\t    data-dnt=\"false\"\t> Tweet <\/a> <\/div>\r\n\t\t                <script>\r\n\t\t\t\t\t    !function(d,s,id) {\r\n\t\t\t\t\t      var js,fjs=d.getElementsByTagName(s)[0];\r\n\t\t\t\t\t      if(!d.getElementById(id)) {\r\n\t\t\t\t\t       js=d.createElement(s);js.id=id;js.src=\"https:\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);\r\n\t\t\t\t\t      }\r\n\t\t\t\t\t    }\r\n\t\t\t\t\t   (document,\"script\",\"twitter-wjs\");\r\n\t\t\t\t\t    <\/script><div>&nbsp;<\/div>\n<div>Quan volem crear marca, quan volem donar-nos a con\u00e8ixer sigui de forma personal o professional \u00e9s b\u00e0sic tenir pres\u00e8ncia cont\u00ednua a les xarxes, el nostre blog, web, anunci, twiter, facebook etc. ha de ser vist diverses vegades al dia pel major nombre de persones. La manca de temps ens impedeix, molts cops fer aquesta tasca. \u00a0Avui proposo convertir-vos en un robot sense ser-ho i que sigui la tecnologia qui ho faci per vosaltres, el que t\u00e8cnicament es diu Marketing Automation. Existeixen eines per fer-ho, primer veiem qu\u00e8 podem fer per nosaltres:<\/div>\n<div>&nbsp;<\/div>\n<ul>\n<li>Creaci\u00f3 de contingut<\/li>\n<li>Landing pages, p\u00e0gines a on aterren els usuaris quan arriben al web<\/li>\n<li>Automatitzaci\u00f3 i enviaments massiu de correus<\/li>\n<li>Interacci\u00f3 amb clients potencials per convertir-los en compradors<\/li>\n<li>Anal\u00edtiques de m\u00e0rqueting (ROI &#8211; Return On Investment)<\/li>\n<li>Millora de les cerques (SEO &#8211; Search Engine Optimization)<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div>Penseu qu\u00e8 fa alg\u00fa com Amazon, segur que si heu mirat algun producte al seu web al cap d\u2019un dia o dos rebreu un mail amb anunci del producte que heu vist, o el veureu a un anunci patrocinat d\u2019una p\u00e0gina web que no t\u00e9 res a veure ni amb Amazon ni amb vosaltres. Tamb\u00e9 rebeu accions de m\u00e0rqueting d\u2019Amazon en funci\u00f3 del vostre historial de compres.<\/div>\n<div>&nbsp;<\/div>\n<div>Tot aix\u00f2 \u00e9s el que podeu fer amb les eines d\u2019automatitzaci\u00f3 de m\u00e0rqueting, perqu\u00e8 a mesura que el vostre negoci va creixent, no podeu interactuar personalment amb cada client o potencial client i el que us permet aquest tipus de software \u00e9s convertir els visitants en compradors o lectors.<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Eines per twitter.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>Abans de parlar d\u2019eines m\u00e9s globals, m\u00e9s complexes i, normalment, m\u00e9s cares, voldria explicar-vos com automatitzar les publicacions.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/72CDF36F-4B5E-4F90-8A1B-B5F055829126.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2007\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/72CDF36F-4B5E-4F90-8A1B-B5F055829126.png?resize=114%2C41\" alt=\"\" width=\"114\" height=\"41\" srcset=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/72CDF36F-4B5E-4F90-8A1B-B5F055829126.png?w=114&amp;ssl=1 114w, https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/72CDF36F-4B5E-4F90-8A1B-B5F055829126.png?resize=100%2C36&amp;ssl=1 100w\" sizes=\"auto, (max-width: 114px) 100vw, 114px\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/ifttt.com\">IFTTT<\/a>, Is This Then That, si passa aix\u00f2, fes all\u00f2. \u00c9s una eina que automatitza plataformes, en funci\u00f3 del que passi a les plataformes socials. Per exemple, que es generi un tweet quan publiquem algun contingut al nostre blog, o un tweet per cada foto que pugem a Instagram, tot pel fant\u00e0stic preu de 0 \u20ac.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/9354C84E-3887-4451-9598-6C7D03A46581.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-2009\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/9354C84E-3887-4451-9598-6C7D03A46581-150x53.png?resize=150%2C53\" alt=\"\" width=\"150\" height=\"53\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/hootsuite.com\">Hootsuite<\/a> \u00e9s una de les eines m\u00e9s conegudes i m\u00e9s antigues, et permet programar missatges, mesura el seguiment dels missatges i monitora la teva audi\u00e8ncia en, pr\u00e0cticament, tots els serveis socials (facebook, twitter, google+, youtube, linkedin, instagram, etc. \u00c9s gratu\u00eft a nivell b\u00e0sic i, a mesura que ofereixen m\u00e9s serveis, us costar\u00e0 a partir dels 7,99 \u20ac al mes.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/43F3A352-0F88-45B0-A31F-2B30A1119F5A.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2006 size-full\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/43F3A352-0F88-45B0-A31F-2B30A1119F5A-e1494581738612.png?resize=150%2C34\" alt=\"\" width=\"150\" height=\"34\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"http:\/\/www.tweriod.com\">Tweriod<\/a> no \u00e9s una eina d\u2019automatitzaci\u00f3, per\u00f2 \u00e9s molt important, perqu\u00e8 ens informa de quan els nostres seguidors llegeixen els nostres tweets, per tant, sabem quan publicar els nostres tweets. Versi\u00f3 gratu\u00efta fins a 1000 seguidors.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/AC460EC9-4A6A-46EC-B8D7-E205B07F5A14.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2013\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/AC460EC9-4A6A-46EC-B8D7-E205B07F5A14.png?resize=96%2C52\" alt=\"\" width=\"96\" height=\"52\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/www.twilert.com\">Twilert<\/a> ens envia alertes quan no estem connectats, dels missatges que parlen del nostre negoci o altres paraules clau o hashtags que h\u00e0gim definit pr\u00e8viament. Et permet especificar resultats geolocalitzats o d\u2019un determinat llenguatge o per tipus d\u2019usuari. Teniu 30 dies de prova i el paquet b\u00e0sic (5 alertes) costa $9 al mes.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/43DF07DD-D475-43B5-A142-A70514224C87-e1494581894196.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2005\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/43DF07DD-D475-43B5-A142-A70514224C87-e1494581894196.png?resize=150%2C40\" alt=\"\" width=\"150\" height=\"40\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/manageflitter.com\">ManageFlitter<\/a> ens permet administrar m\u00e9s d\u2019un compte de Twitter, analitza els followers actius, et diu quins s\u00f3n els teus seguidors m\u00e9s rellevants i et posa els tweets en el moment que m\u00e9s seguidors el llegiran, gratis el paquet b\u00e0sic, per\u00f2 \u00e9s molt b\u00e0sic, a partir de $12 per mes la versi\u00f3 Pro.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/FCD5A4AA-18B8-4D81-B71C-CCD2C64ED18E.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-2012\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/FCD5A4AA-18B8-4D81-B71C-CCD2C64ED18E-150x62.png?resize=150%2C62\" alt=\"\" width=\"150\" height=\"62\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/buffer.com\">Buffer<\/a> et permet programar continguts a Twitter, Facebook, Linkedin, Google+ i Pinterest. Tamb\u00e9 \u00e9s gratu\u00eft el servei b\u00e0sic amb un compte per plataforma, i els plans per empreses, fins a 10 comptes per servei, comencen a partir de $10 al mes i us ofereixen provar-ho per set dies.<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Eines globals.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>Ja us avan\u00e7o que les eines globals no s\u00f3n barates, penseu que parlem de 200 a 2000 \u20ac mensuals segons quina eina f\u00e9u servir. Els de <a href=\"http:\/\/www.marketingautomationinsider.com\/compare\/\">Marketing Automation Insider<\/a> publiquen una bona guia de les principals eines.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/2C8AE59F-9AB8-4955-AB35-86CF7634C0DA-e1494581996332.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2003\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/2C8AE59F-9AB8-4955-AB35-86CF7634C0DA-e1494581996332.png?resize=150%2C28\" alt=\"\" width=\"150\" height=\"28\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div>La sorpresa \u00e9s que hi ha una eina <a href=\"http:\/\/www.activecampaign.com\">Active Campaign<\/a> que nom\u00e9s us costar\u00e0 $9 al mes i sense costos de posada en marxa que en altres prove\u00efdors us pot costar de $600 a $5000.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/5871A0C9-C4AE-4EB9-925A-0892A134710B.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2008\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/5871A0C9-C4AE-4EB9-925A-0892A134710B.png?resize=125%2C38\" alt=\"\" width=\"125\" height=\"38\" srcset=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/5871A0C9-C4AE-4EB9-925A-0892A134710B.png?w=125&amp;ssl=1 125w, https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/5871A0C9-C4AE-4EB9-925A-0892A134710B.png?resize=100%2C30&amp;ssl=1 100w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/www.hubspot.com\">Hubspot<\/a> s\u2019emporta m\u00e9s del 30% del mercat d\u2019automatitzaci\u00f3, entre 185 \u20ac, 740 \u20ac i 2.200 \u20ac al mes. Amb costos inicials de 550 \u20ac, 2.760 \u20ac i 4.600 \u20ac.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/EFF2A0E4-BE48-465B-95CC-C4FF3221FBDD-e1494582045944.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2011\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/EFF2A0E4-BE48-465B-95CC-C4FF3221FBDD-e1494582045944.png?resize=150%2C34\" alt=\"\" width=\"150\" height=\"34\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/www.infusionsoft.com\">InfusionSoft<\/a> \u00e9s el rei de l\u2019automatitzaci\u00f3 per a les petites i mitjanes empreses i, gr\u00e0cies als seus preus, per bloguers o youtubers semiprofessionals, a partir de $199 fins a $599 al mes amb contractes anuals, preus als quals heu d\u2019afegir els costos de posada en marxa des de $999 fins a $2,999.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/26FFA29D-C954-4308-8B22-4864E2268899.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2004\" src=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/26FFA29D-C954-4308-8B22-4864E2268899.png?resize=173%2C72\" alt=\"\" width=\"173\" height=\"72\" srcset=\"https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/26FFA29D-C954-4308-8B22-4864E2268899.png?w=173&amp;ssl=1 173w, https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/26FFA29D-C954-4308-8B22-4864E2268899.png?resize=100%2C42&amp;ssl=1 100w, https:\/\/i0.wp.com\/pensalla.cat\/wp-content\/uploads\/2017\/05\/26FFA29D-C954-4308-8B22-4864E2268899.png?resize=150%2C62&amp;ssl=1 150w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/a><\/div>\n<div>&nbsp;<\/div>\n<div>I, finalment, <a href=\"https:\/\/www.marketo.com\/\">Marketo<\/a>, a partir de $895, $1.795 o $3.195, per\u00f2 sense costos inicials, preparat, com el seu preu indica, per negocis ja establerts i no precisament petits. Els fundadors de l\u2019empresa venen del m\u00e0rqueting digital i aix\u00f2 es nota, s\u00f3n professionals del producte i \u2018parlen\u2019 el mateix que els seus clients.<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div>Amb aquests consells tindreu forces estrat\u00e8gies per ser prou coneguts i si no doncs &#8230;. mira, apar\u00e8ixer per VilaWeb setmanalment tampoc est\u00e0 tan malament \ud83d\ude42<\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div style=\"padding-top:0px;\t\r\npadding-right:0px;\r\npadding-bottom:0px;\r\npadding-left:0px;\r\nmargin-top:0px;\r\nmargin-right:0px;\r\nmargin-bottom:0px;\r\nmargin-left:0px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" \r\n\t\t\t\t        data-url=\"https:\/\/pensalla.cat\/?p=2001\" \r\n\t\t\t\t        data-via=\"jjofra\"\r\n\t\t\t\t\t    data-text=\"No s\u00f3c un robot per\u00f2 ho semblo.\"\r\n\t\t\t\t\t    data-related=\"\"\r\n\t\t\t\t\t    data-count=\"none\"\r\n\t\t\t\t\t    data-hashtags=\"\"\r\n\t\t\t\t\t    data-lang=\"autoLANGauto\"\r\n\t\t\t\t\t    data-counturl=\"pensalla.cat\"\r\n\t\t\t\t\t    data-size=\"medium\"\r\n\t\t\t\t\t    data-dnt=\"false\"\t> Tweet <\/a> <\/div>\r\n\t\t                <script>\r\n\t\t\t\t\t    !function(d,s,id) {\r\n\t\t\t\t\t      var js,fjs=d.getElementsByTagName(s)[0];\r\n\t\t\t\t\t      if(!d.getElementById(id)) {\r\n\t\t\t\t\t       js=d.createElement(s);js.id=id;js.src=\"https:\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);\r\n\t\t\t\t\t      }\r\n\t\t\t\t\t    }\r\n\t\t\t\t\t   (document,\"script\",\"twitter-wjs\");\r\n\t\t\t\t\t    <\/script>","protected":false},"excerpt":{"rendered":"<p>Tweet &nbsp; Quan volem crear marca, quan volem donar-nos a con\u00e8ixer sigui de forma personal o professional \u00e9s b\u00e0sic tenir pres\u00e8ncia cont\u00ednua a les xarxes, el nostre blog, web, anunci, twiter, facebook etc. ha de ser vist diverses vegades al<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/pensalla.cat\/?p=2001\">Read more <span class=\"screen-reader-text\">No s\u00f3c un robot per\u00f2 ho semblo.<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-articles"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pensalla.cat\/index.php?rest_route=\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pensalla.cat\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pensalla.cat\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pensalla.cat\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pensalla.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2001"}],"version-history":[{"count":0,"href":"https:\/\/pensalla.cat\/index.php?rest_route=\/wp\/v2\/posts\/2001\/revisions"}],"wp:attachment":[{"href":"https:\/\/pensalla.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pensalla.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pensalla.cat\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}